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Old Town Revitalization Plan

We are reimagining Old Town Pearland and creating a plan to guide us into the future. 
Join us for the next public engagement opportunity/event:

Click the link below to view the DRAFT
Old Town Revitalization Plan! 

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About the Old Town Revitalization Plan

Welcome to the Old Town Revitalization Plan project website.

The Old Town Revitalization Plan is shaping a bold, strategic vision for the future of Old Town Pearland. Guided by community input, a thorough assessment of existing conditions, and an economic analysis, the draft plan is now available for public review.

This plan outlines clear goals, actions, timelines, and estimated costs to guide thoughtful growth and investment in Old Town. It also strengthens connections to the rest of the city and aims to enhance the quality of life for residents, workers, and visitors through improvements to streets, mobility, infrastructure, parks, and public spaces.

Funded by the Pearland Economic Development Corporation (PEDC) in collaboration with the City of Pearland, this 12 to 14-month planning effort has been led by Olsson in partnership with Baxter & Woodman and Community Development Strategies (CDS).

We invite you to explore the draft plan, share your feedback, and be part of Old Town’s exciting transformation. We look forward to hearing from you—and linking up with you in Old Town!

Elements of the Plan

Community Engagement

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We actively engage with the local community, seeking input and collaboration to ensure that the revitalization efforts align with the needs and aspirations of Old Town residents and businesses.

Character and Culture

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We are committed to preserving and restoring historical buildings and landmarks, maintaining the unique identity and cultural significance of Pearland's Old Townsite and surrounding areas.

Economic Growth & Revitalization

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Our revitalization plan aims to stimulate economic growth, attracting new businesses and opportunities while nurturing the existing character and identity of Old Town area.

Transportation & Mobility

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We will analyze how well the existing parking and transportation networks are serving the multi-modal needs of Old Town Pearland.  

Infrastructure & Growth Capacity

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We'll analyze Old Town's infrastructure (roads, sewers, water, storm) to identify areas for upgrades and replacements that could help with the development of challenging properties, undersized infrastructure, and infrastructure replacement.

Economic and Market Analysis

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Our analysis will incorporate market, economic, and housing data analysis, as well as evaluating the current strategic market position of Pearland in order to identify the market potential for Old Town.

Big Ideas +
Catalyst Opportunities

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The Project Team will conduct a multi-day planning and design charrette where our dynamic team of planners, landscape architects, and market analysts will meet with members of the Pearland community to discuss Old Town's needs and create multiple concepts in response.

Implementation

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Plan recommendations will be coupled with implementation strategies and supporting action steps. These strategies will include phasing, prioritization, and cost impacts, outlining the roadmap to achieve the community vision.

How to Use this Plan

This Plan provides a broad policy foundation to guide
future growth and reinvestment in Old Town, serving as a
dynamic framework that adapts to emerging challenges and
opportunities. Building on the vision and initiatives outlined in
the Comprehensive Plan 2040 (2024) and Pearland Prosperity
Strategic Plan (2024), the OTRP offers policy guidance for
elected and appointed officials in addressing long-term
needs, supports City staff in making informed decisions on
development and redevelopment, and communicates priorities
and expectations to residents, property and business owners,
and developers. Additionally, the Plan establishes a clear
implementation strategy to advance the community’s vision for
Old Town.


The Plan is designed to organize information into different
levels, each serving a specific purpose to guide decisions. This
hierarchy ensures all decisions align with the community's vision
and priorities. Here's a breakdown of the hierarchy:

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  • Vision—An aspirational statement reflecting the community's shared desires for the future of Old Town.

  • Key Issues—Specific topics or functional areas where efforts and resources should be focused to reinforce the vision.

  • Goals—Key targets, outcomes, or objectives that support the intent of each value.

  • Strategies—Recommendations and tactics for implementing the goals in daily decision-making to achieve the vision and address key issues.

  • Implementation Tasks & Actions—Short-term, mid-term, and long-term steps necessary to advance the goals and strategies including a lead implementor, timeline, cost estimate, and potential funding sources.

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Planning Process

The OTRP was developed over 13 months and consisted of five
primary phases:

 

  1. Discover—Established a baseline understanding of Old Town. Assessed the study area’s existing physical, economic, demographic, regulatory, and operational conditions. Reference Appendix A for more information. 

  2. Engage—Identified issues and opportunities facing Old Town and formulated a clear vision for the future. Appendix B summarizes stakeholder and public engagement and documents all input received throughout the planning process.

  3. Plan—Developed alternative concepts, policies, and
    programs and prepared draft recommendations for
    this document. Recommendations address land use,
    transportation, parking, utilities, public infrastructure, historic preservation, safety, placemaking, and more. Appendix C provides a detailed analysis of the City’s current Zoning Ordinance, including recommendations to direct the future growth, develop character, and district functionality.

  4. Refine—Verified that all concerns and comments were
    addressed. The draft Plan was presented to leadership,
    elected officials, and the public for review and feedback.

  5. Implement—Created a step-by-step roadmap for the future of Old Town, developing specific strategies and tasks to ensure the Plan is achieved day-by-day over the next 10 to 20 years.

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Public engagement efforts began at the Plan’s kickoff and will continue well after the Plan is adopted, refer to the graphic below. Community support is critical for realization and successful implementation as revitalization efforts begin.

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Opportunities to Share Your Thoughts

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Online Public Survey 

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The Public Survey was open from August 16th to October 4th. Over 2,880 individuals responded to the survey and provided input via multiple-choice and short answer questions.​

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Thank you for your participation!

Social Media

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Join the conversation!

  • Instagram
  • Facebook
  • LinkedIn
  • YouTube
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Public Open House #1

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October 2, 2024

5:30 PM - 7:30 PM

First United Methodist Church Pearland

Thank you for your participation!

Public Open House #2

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March 11, 2025

5:30 PM - 7:30 PM

First United Methodist Church Pearland

Thank you for your participation!

Virtual Open Houses

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Following Public Open Houses #1 and #2(October 2, 2024, and March 11, 2025, respectively), the content and engagement exercises were made available online for additional community input. Virtual Open House #1 was closed on December 31, 2024. Virtual Open House #2 was closed April 2, 2025.

Thank you for your participation!

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Pop-Up Events

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August 17​

Old Pearland Farmer's Market​

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August 30​

Pearland Public Library​

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September 21

Old Pearland Farmer's Market

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October 19

Fall Festival

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October 24

Trunk or Treat

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November 2

Outdoors for All

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November 16

Old Pearland Farmer's Market

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December 06

Hometown Christmas Festival

Get Involved

We welcome your thoughts, ideas, and support. Reach out to us to learn more about how you can contribute to the revitalization of Pearland's Old Town.

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Stay Connected!

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© 2024 by Olsson. All rights reserved.

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