The Old Town Revitalization Plan [OTRP] Draft Plan is now LIVE!
Welcome to the Old Town Revitalization Plan project website.
The Old Town Revitalization Plan is shaping a bold, strategic vision for the future of Old Town Pearland. Guided by community input, a thorough assessment of existing conditions, and an economic analysis, the draft plan is now available for public review.
This plan outlines clear goals, actions, timelines, and estimated costs to guide thoughtful growth and investment in Old Town. It also strengthens connections to the rest of the city and aims to enhance the quality of life for residents, workers, and visitors through improvements to streets, mobility, infrastructure, parks, and public spaces.
Funded by the Pearland Economic Development Corporation (PEDC) in collaboration with the City of Pearland, this planning effort has been led by Olsson in partnership with Baxter & Woodman and Community Development Strategies (CDS).
We invite you to explore the draft plan, share your feedback, and be part of Old Town’s exciting transformation. We look forward to hearing from you—and linking up with you in Old Town!
How to Use this Plan
This Plan provides a broad policy foundation to guide future growth and reinvestment in Old Town, serving as a dynamic framework that adapts to emerging challenges and opportunities. Building on the vision and initiatives outlined in the Comprehensive Plan 2040 (2024) and Pearland Prosperity Strategic Plan (2024), the OTRP offers policy guidance for elected and appointed officials in addressing long-term needs, supports City staff in making informed decisions on development and redevelopment, and communicates priorities and expectations to residents, property and business owners, and developers. Additionally, the Plan establishes a clear implementation strategy to advance the community’s vision for Old Town.
The Plan is designed to organize information into different levels, each serving a specific purpose to guide decisions. This hierarchy ensures all decisions align with the community's vision and priorities. Here's a breakdown of the hierarchy:
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Vision—An aspirational statement reflecting the community's shared desires for the future of Old Town.
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Key Issues—Specific topics or functional areas where efforts and resources should be focused to reinforce the vision.
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Goals—Key targets, outcomes, or objectives that support the intent of each value.
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Strategies—Recommendations and tactics for implementing the goals in daily decision-making to achieve the vision and address key issues.
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Implementation Tasks & Actions—Short-term, mid-term, and long-term steps necessary to advance the goals and strategies including a lead implementor, timeline, cost estimate, and potential funding sources.
The Planning Process
For the Old Town Revitalization Plan (OTRP), our approach is centered around community engagement, thoughtful analysis, and actionable recommendations. We work closely with local stakeholders, citizens, and business owners to ensure that the planning process respects the area's history and character while bringing innovative solutions for a thriving future.
The OTRP has been developed over the past 14 months and consisted of five primary phases:
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Discover—Established a baseline understanding of Old Town. Assessed the study area’s existing physical, economic, demographic, regulatory, and operational conditions. Reference Appendix A for more information.
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Engage—Identified issues and opportunities facing Old Town and formulated a clear vision for the future. Appendix B summarizes stakeholder and public engagement and documents all input received throughout the planning process.
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Plan—Developed alternative concepts, policies, and programs and prepared draft recommendations for this document. Recommendations address land use, transportation, parking, utilities, public infrastructure, historic preservation, safety, placemaking, and more. Appendix C provides a detailed analysis of the City’s current Zoning Ordinance, including recommendations to direct the future growth, develop character, and district functionality.
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Refine—Verified that all concerns and comments were addressed. The draft Plan was presented to leadership, elected officials, and the public for review and feedback.
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Implement—Created a step-by-step roadmap for the future of Old Town, developing specific strategies and tasks to ensure the Plan is achieved day-by-day over the next 10 to 20 years.
Public engagement efforts began at the Plan’s kickoff and will continue well after the Plan is adopted, see graphic above. Community support is critical for realization and successful implementation as revitalization efforts begin.